North American Headquarters
German-based company, Wieland, a Global Leader of copper and copper alloy products, established its North American headquarters in Louisville, KY. Solid Light was selected to design a Wieland branded environment for the new corporate office incorporating four sectors of manufacturing, markets, products and sustainability.
In collaboration with external partners, Solid Light designed the experiential graphics and storytelling of the space. Solid Light connected with Wieland to craft a space that emphasized Wieland’s core values and displays products developed by the company. To highlight their position in the market and their commitment to sustainability, Solid Light integrated brand elements from both the North American and global headquarters.
The modern space includes small and large-scale graphics to provide varying levels of engagement. Upon entry, visitors and staff are greeted with a series of stations that integrate the Wieland family history, company core values, product samples and manufacturing processes. An interactive touch-screen display shows numerous video overviews of various manufacturing operations, technologies and end products.
Additional design elements include a digital media wall that projects an evolving corporate timeline. Large typography graphics act as a backdrop to the staff lounge and conference rooms. A living green wall with pin-mounted core messaging adorns a wall in the cafe, and another graphic wall holds panels that showcase the company’s historical development.
“From start to finish, Solid Light managed our project with professionalism, creativity, and exceptional client service. Everyone on the team was an expert in their chosen field, delivering both artistic vision and high-quality execution.”Matt Bedingfield