Media. Flickering light and audio waves. What is it about image married with sound that touches our emotions? Does it cause some kind of chemical reaction that invites the cognitive and emotional parts of our brain to sit down together and have a conversation?
Maybe it’s the shift from the rhythm and focus of our daily lives that opens our minds to new horizons.
Well-crafted media productions can immerse the senses and create powerful connections to story – evidence of place or time, immersion in a world that inspires imagination, or voices from the past. Monumental events. Small moments.
We create places where people come together. Media is a kind of digital campfire that we gather around to share our stories and, in the process, begin to understand some part of what makes us who we are.
None of this would be possible without certain levels of innovation in media technology. But whether that technology is held in the palm of our hand or envelops us in imagery and sound, the real innovation is in how these tools are employed to tell great stories.
And create a flicker of understanding.