Sagamore Spirit Distillery Experience


The vision of Sagamore Development, owned by Under Armour CEO Kevin Plank: create an exceptional visitor experience at the Sagamore Spirit Distillery for the new premium whiskey Sagamore Rye, and to re-establish Maryland as a distilling leader and pioneer.

To be successful, we immersed ourselves in the culture of the Sagamore developers, Under Armour, and the history of Baltimore and Maryland. We became an extension of their team and assisted in the creation of their brand identity and lead the distillery visitor experience design, taking the project from renderings to the fabrication and installation of each design element. We researched what distilling in Maryland looked and felt like in its heyday and used those findings to create interpretive graphics and interactive media elements, including a digital map of Maryland and Baltimore distilling throughout history.

The result? A dynamic distillery experience that creates a cohesive expression of Sagamore Spirit and what it means to be authentically Maryland. Visitors leave not only having tasted exceptional rye whiskey but also gaining a deep understanding of the history of Baltimore and Maryland’s distilling tradition. 

Read about the Grand Opening

Sagamore Spirit Distillery wins AIA Baltimore Award

“They are creative, always very professional, and always very positive. There are people out there that say no to everything - not Solid Light.”

Brian Treacy
President, Sagamore Spirits