Discovery Park of America
The one-of-a-kind experience provides visitors with stories of farming innovation in the past, present and the future in an engaging and stimulating way. Challenging the narrative of sustainability and how food, fuel and fiber are received from the farm and the process it follows throughout society. Visitors learn firsthand about modern farming and the global and local impact of agriculture.
Working closely with Discovery Park of America, Solid Light transformed the 8,900-square-foot Simmons Bank Ag Center into a mind-blowing farming experience. The exhibit tackles the issue of agriculture misinformation and separates fact from fiction. Using large, bold imagery to capture the audience’s attention, the space provides a contemporary guest experience on technology, science and genetic innovation and the role agriculture plays in our everyday lives.
The exhibit takes the visitor through the various phases of farming with a focus on specific agricultural innovations and farming artifacts by comparing antiquated farming techniques and new technological innovations over time. Interactive designs, state-of-the-art media and visually appealing agricultural graphics are displayed throughout the exhibit to effortlessly explain the evolution of the complex system of agriculture. Leveraging modern trends, the space uses bold graphics to engage visitors and integrates elements like drones and smart tools such as the Case IH tractor into the design for a fresh level of elevation and technology.
Discovery Park of America’s “Faces of Farming” gallery highlights farmers of today. The space features more than 200 portraits of diverse farmers and challenges stereotypes by making the connection more relevant and personal with their audience. Additional design elements include a multi-media innovation stage “The Nutrien Innovation”, which includes a space for small classes and speakers. A live social media feed is on display, a live beehive, and visitors will also learn how to cultivate their own product and produce.
“I could not be more proud of this exhibit. Our sponsors, board members and other stakeholders have all been sharing with me the positive comments they are receiving. The entire experience, from the first conversation our team had with the professionals at Solid Light to the installation of the exhibit, has been positive. They stayed within budget and met every deadline that was set. I’m so glad we chose Solid Light to create this dynamic, hands-on experience.”Scott Williams. President and CEO
Discovery Park of America