Mapping Visitor Emotions to Make a Lasting Connection
A key component to our design is a process called emotional mapping, which lays out the ebb and flow of the story, striking the balance of making the story come alive by helping visitors process the information.
How Architectural Design Informs Experience Design
“Architects see things from a code perspective, a life safety perspective, and we think about all the pieces like engineering—structural, mechanical, electrical and plumbing that can affect design.” Meet Architect, Christopher Quirk.
Why Visualizations are Key to the Design Process
“Visualization opens the door to really diving into something and making sure we get it right. That way when we install and hand over the keys to the experience, everybody’s excited and there are no surprises.” Meet Designer, Sarah Bordeaux.
Solid Light Named Commercial Real Estate Champion
Solid Light awarded Best Adaptive Use Project for their headquarters in SoBro.
Learn How Project Managers are Critical to Exhibit Design Process
“Plan, but be nimble.” Meet the Project Managers at Solid Light.
Do You Know Who You're Talking To?
"If you want to make a genuine connection with someone, take time first to learn who they are." Meet Content Developer, Tricia O'Connor.
How Curiosity Can Inspire Your Creativity
"The world is fascinating and we haven't learned nearly enough about it." Meet Creative Director, Ben Jett.
MSD Green Infrastructure Incentive Program - Featured Project: Solid Light
Louisville MSD’s Green Infrastructure Incentive Program, which began in 2010, is celebrating its 100th project by announcing how the program has improved the environment and saved money for the people of Louisville.
New Landmark— ‘The Barrel’—Opens in Louisville’s Bourbon District
Visitor destination and design firm Solid Light creates iconic art structure.