Michael Herbert

Creative Director

Creative Director Michael Herbert has more than 30 years of experience in graphic design, interior architecture, branded environments, wayfinding, interpretive graphics and exhibits. He refined his technical acumen—placemaking, brand messaging visualization, and experiential design—across multiple market segments, most notably in hospitality with a focus on wineries and restaurants.

A big-picture explorer, Michael is keenly adept at leading teams through the creative process, enrolling all stakeholders to achieve synergy and deliver inspiring outcomes that drive emotional connection and brand affinity.