Michael Herbert

Managing Creative Director

Michael has more than 30 years of experience in graphic design, interior architecture, branded environments, wayfinding, interpretive graphics, and exhibitions. He refined his technical acumen—placemaking, brand messaging visualization, and experiential design—across multiple market segments, most notably in hospitality with a focus on wineries and restaurants.

A big-picture explorer, Michael is keenly adept at leading teams through the creative process, enrolling all stakeholders to achieve synergy and deliver inspiring outcomes that drive emotional connection and brand affinity. His portfolio of work and extensive knowledge of design is recognized through several awards from International Interior Design Association (IIDA), Medical Marketing & Media and NAIOP.

Michael provides design direction for interpretive and branded environments at Solid Light. His meticulous attention to detail gives him the creative ability to connect with client projects to bring their story to life.