With more than a decade of experience working with client branding, public relations and marketing, Cher brings her diverse background of multi-cultural communications and event management to Solid Light. Previously, Cher spearheaded programs and campaigns for Louisville, Indianapolis and Las Vegas-based corporate, nonprofit, healthcare, education and retail clients.
Cher’s ability to provide strategic marketing and public relations initiatives for clients such as Jefferson County Public Schools, McDonald’s corporation, Ronald McDonald House Charities, Simon Properties, and many more demonstrates her knowledge of superior brand building, business sustainability and exceptional client management. Cher is passionate about helping clients achieve success by executing strategy that is relevant to their target audience, therefore increasing awareness and building loyalty to client’s business.
By cross-promoting across all markets and identifying consumer engagement to grow brand recognition, Cher utilizes integrated tactics in her innate understanding of market trends to create effective marketing.