Maker’s Mark Distillery
Maker's Mark Distillery
To capture the charm of the Maker’s Mark brand and capitalize on its ever-growing popularity, Solid Light created a fresh and surprising new visitor experience for its Loretto, Kentucky distillery.
The immersive “Distiller’s Home” lets visitors open drawers, answer the telephone, flip through photos, and discover the brand’s colorful roots on their own. The real surprise? Visitors can interact with the talking portraits of Bill Samuels, his wife Margie, and other members of this famous distilling family.
One final surprise—walking from a rustic rickhouse into an upscale tasting and retail area—reinforces the company’s identity as a homegrown distilling operation producing a top-shelf bourbon product.