The Evan Williams Bourbon Experience

The Evan Williams Bourbon Experience™ is a spectacular museum attraction in downtown Louisville, Kentucky and the cornerstone of the city’s new "Whisky Row.”

This world-class visitor experience delves into Louisville’s storied history and offers an immersive look at Louisville in the days of Evan Williams, Kentucky’s first commercial distiller and the namesake of Heaven Hill Distilleries’ flagship Bourbon brand.
Visitors are treated to a stunning multimedia re-creation of 1790s Louisville, two world-class themed tasting venues, a super-secret “Speakeasy” rental space, and Main Street’s first fully-functioning artisanal distillery. The signature feature? A five-story-tall, upturned Evan Williams bottle pouring into a giant drinking glass in the lobby.

For an inside look at the making of the Evan Williams multimedia experience, click here.